For example, say that you run a coffee blog. You’ve done your keyword research and found that “french press cold brew” is a low-difficulty keyword with thousands of monthly searches.
18 keyword difficulty
If you want to rank for this term, which of these should you write?
10 Tips for Making Cold Brew Coffee Using a French Press
How to Brew Cold Brew Coffee In French Press
What Is Cold Brew Coffee? Everything French Press Owners Need to Know
The Beginner’s Guide to Making Cold Coffee (In A French Press)
The Best French Press for Making Cold Brew Coffee (Top 10)
The best way to figure this out is to look at what currently ranks. Google works hard to rank the most useful results for searchers, so the top-ranking pages are a good proxy for search intent.
For example, if we look at the top-ranking pages for our target term in Keywords Explorer, we see that almost all of them are step-by-step guides.
19 how tos
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
To stand the best chance of ranking for this keyword, we should follow suit.
Just know that search intent isn’t always clear cut. You’ll sometimes see a mix of formats in the results and will have to use your best judgment.
Final thoughts
Although these templates are a good starting point, know that they won’t work for every eventuality. It’s sometimes better to mix elements of one with another.
For example, take a look at our guide to creating SEO-friendly URLs. The first half of the post outlines a step-by-step process, whereas the second half lists best practices. In other words, the post is part step-by-step guide, and part listicle.
Don’t be afraid to mix things up where necessary.