It is that this new modality of advertising represents great benefits for the different brands that want to reach the million users who use the stories a day, according to instagram. In addition to the attractiveness of this active fan base, the creation of sponsored stories does not require much effort, which is striking for companies that only need to launch a creative idea to promote a certain product or service, without further work. . Whatsapp image at .. Pm businesses can also use instagram stories to test ideas , since the post will only be available for a short time and you can measure receptivity to determine whether or not to repost that content. In addition, there is now the possibility of placing them as featured stories so as not to lose them afterhours.
In this context, there are many strategies that companies can use to leverage their advertising through instagram stories. Here we mention them: use hashtags : make a list with several tags, according to your advertising strategy. manage the emotions in the message : since this social executive email list network is very emotional, the images and videos that you upload can have an emotional and funny content. know your audience well : this will allow you to generate information of interest to your audience and can even add value with subliminal messages that do not directly show commercial content. You can also upload tutorials with the benefits of your brand. Whatsapp image at - externalize the human side of your company : upload graphics and videos where your staff can be observed, just as they are and how they function in the work environment.
Lean on the surveys : you can use this strategy so that users choose between several options and interact, so they will feel identified with the brand and you will take advantage of this result to learn more about your audience. hold raffles : this type of game or contest will allow your users to commit a little more to your product. respond to all your mentions: this will help your brand appear more and more to your followers and create a greater commitment between the two of you. A good marketing strategy through instagram stories can make the difference between your company and the competition to promote your product or service.