When you think that the product can be used by customers, you think that the product has a strong ability and can increase the income by increasing the executive list price. However, everything has a boundary point. The increase in the unit price of a customer will inevitably lead to a decrease in the number of paying users. There is always a balance between the two. If the executive list balance is not properly grasped, the conversion rate of the product will decrease, which will lead to a decrease in the company's revenue. Whether the product is high-end or not is determined by market share and user evaluation.
Not the feeling of the company's internal team. Only when the product truly has the ability to compete with the industry leader, it is possible to increase executive list the price. If you want to sell a product at a high price, you can set the price higher. In the early stage, discounts and account numbers will be implemented to reduce the overall price, so as to ensure that users executive list will not be disgusted when they want to increase the price later. 4. Commitment The product capabilities of entrepreneurial SaaS are generally not as competitive as the industry leaders, but all sales employees are under strong KPI pressure.
After all, they need to realize "fast" quick cash. Then, the operation and promotion staff will increase the user's expectations in the copywriting, tell the user that everything is possible with the product, and the sales staff will also stand in their own perspective executive list and promise customers without bottom line, exceeding product capabilities and industry standards. ; These verbal promises are transformed into pressure on the production and research team, and executive list everyone is forced to do the product's functions, especially in the case of a limited number of people, over-promising will directly overwhelm the team.